Nicole Richie for Impulse capsule collection at Macy's Will Launch Mid-September, according to Women's Wear Daily. The collection will focus on Millenials, with 24 to 30 styles featuring vibrant jewel tones and bold prints.
"[The collection] represents the many different layers of a modern woman," says Richie as the seventh Impulse guest designer. She also says, "Women are wearing so many different hats these days. We are evolving. Not just working, but creating. This collection has a strong mix of masculine and feminine: printed chiffon mixed with faux leathers. I focused on the details, from the zipper pulls to the buttons.”
"Nicole is pretty savvy when it comes to the fashion business and understanding consumers," Martine Reardon, Macy's chief marketing officer, tells WWD. Congrats to Nicole! I can't wait to see her capsule collection :)