Monday, April 18, 2011
Carol's Daughter Multiracial Ad Campaign
The new campaign will feature Selita Ebanks, who is of African, Indian, Irish, and Jamaican heritage; Solange Knowles, who is of African-American and French Creole descent; and Cassie, who is of Filipina and black ancestry. "Today, people are blended, and I think the three of us are a prime example," Selita explained. "Women in my family range from vanilla to the deepest chocolate."
Expect to see the models' ads out in June, along with a complete repackaging of the line rolling out by next year. Also, Mary J. Blige, who enjoyed much success with her Carol's Daughter-aligned My Life fragrance, is set to follow up with a flanker scent, My Life Blossom, slated for an August release.