Out of 23 U.S. stores only 6 will remain open according to French Connection executives and they will sell off the Nicole Farhi brand. Trouble began with the FCUK campaign, which became a hit when it launched in 1997. French Connection executives didn't do a whole lot of thinking, at the time, beyond FCUK.
According to The Wall Street Journal: "At some point we became a little complacent," says Roy Naismith, French Connection's finance director. "With the FCUK branding itself, it was time to move on."
In 2006, after suffering significant sales declines, the company tried to win back shoppers with a controversial ad campaign featuring two women fighting viciously and then kissing. Though this sort of concept might sell beer to dudes who don't know that women who hate each other enough to physically fight never actually end up kissing, is not the kind of thing likely to convince many women to spend $150 on a sweet poplin dress. With all this being said, there are NOT many FCUK's around but you can always shop online because they are having a 60% sale on the most beautiful dresses known to women!
while there is STILL time